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Our Next Cruise - Ventura N007
- How we get there.
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- Planning and Joining Your Cruise
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CRUISE NEWS
">Ocean Village to be Dropped!!
don't do cruises', is being shut down.
The Carnival UK brand's two ships are to be transferred to Australia
in 2009 and 2010.
The first ship will transfer to P&O Cruises Australia in time for
Christmas 2009, followed by the second a year later.
Ocean Village will operate a single ship in the Caribbean in winter
2009-10 and the previously published programme will be adjusted, with
existing bookings amended accordingly, parent company Carnival UK
said.
A European programme will be operated in 2010. P&O Cruises will take
delivery of the 3,100-passenger Azura in March 2010 and the new 2,100-
passenger Queen Elizabeth will join Cunard in October 2010.
Increased fuel costs are understood to have been a large part of the
reason for the decision, rather than declining revenues, but it is
believed the company feels it can get a better return operating the
ships in the Australian market.
Carnival UK CEO David Dingle said: "In reviewing the most effective
deployment of our ships, we have recognised the major growth
potential in the Australian market and the profit opportunity which
awaits.
"Clearly it is disappointing to wind down our Ocean Village operation
which has been superbly created and delivered by an excellent
management team, but we must recognise the need to maximise profit
performance from our assets.
"Ocean Village has done much to change the face of British cruising,
and all our UK brands have benefited from this.
"The arrival of new ships for P&O Cruises and Cunard in 2010 and the
continuing development of Princess Cruises in Britain will ensure
that Carnival UK continues its growth despite the redeployment of the
Ocean Village vessels."
The announcement comes less than a month after Island Cruises, the
UK's other cruise line dedicated to attracting first-timers, was
taken over by TUI Travel, resulting in one of its two ships being
transferred next spring.
The closure of Ocean Village will mean that by the end of 2010 four
ships dedicated to UK passengers will have been withdrawn – Ocean
Village One and Two, Island Cruises' Island Star and Fred Olsen
Cruise Lines' Black Prince, which is being retired in September 2009.
Additionally, Cunard's QE2 is to become a floating hotel in Dubai
after its final voyage ends on November 26.
Ocean Village was launched just five years ago in an attempt to break
the mould of traditional cruising by emphasising no fixed timetables
or formal dress codes.
It sought to attract "thirty-to-fifty-something's" combining cruises
in the Mediterranean in summer and Caribbean in winter with activity-
based shore excursions.
Seven-night Ocean Village fly-cruises in the Caribbean this winter
were being advertised by cruise agencies for less than £700 this
week.
